About Us


Our vision is to be one of the leading marketing and social research agencies globally.


Continuously meeting clients’ expectations through capacity building, investment in technologies and paying attention to every detail.


Our core value centres on quality deliverables, transparency and accountability.

Who We Are

Market Surveys International Limited (MSI) is a research agency with headquarters in Lagos, Nigeria. We have vast experience in market, media, mystery Shopping, social and opinion research.

Our coverage spans all the states in Nigeria and some African
countries, particularly Ghana, Niger, Senegal, Kenya, Benin Republic, Cameroon, Togo, Cote'd voire, South Africa, Tanzania, Ethiopia, Uganda, Sierra Leone, Zambia, Zimbabwe, Liberia, Democratic Republic of Congo, Rwanda, Angola and Egypt.

We have over 250 interviewers and supervisors in each country we operate. Specifically, we have over 650 interviewers and supervisors comprising both males and females who are resident across all the states in Nigeria. This gives us a better chance to provide top quality fieldwork in any part of the country.
MSI has adequate human, capital and materials resources to handle large scale survey being it quantitative and qualitative. Over 90% of surveys are done electronically using Survey-to-go, Nfield and Dimension.

Why work with us?

Our major strengths but not exhaustive include:

•   Wealth of experience in quantitative and qualitative research studies.
•   Ability to handle complex studies within the time frame
•   An integrated, well trained and highly motivated permanent and contract/temporary staff with a team approach
•   A formidable in-house Data Processing Unit with many computer hard wares and latest soft wares.
•   Well equipped with both human and material resources.
•   Adequate and experienced field force in each state of the federation
•   Knowledge of Local and international markets and businesses
•   Experienced, professional and reliable researchers
•   Wide-range knowledge of public and private sectors
•   High standard of quality control measures
•   List of established well-known clients

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Trusted by +23 clients

We combine classic brand strategy and account.