MSI Services

At MSI, we provide both quantitative and qualitative research needs to both indigenous and foreign companies. Our quantitative study covers the following among others:


Consumer Research

Consumer reasearch covers the following among others:

  • Usage, Habit and Attitude studies
  • Customers satisfaction study

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    Media Research

    National Audience Barometer (NAB) is one of the product portfolios of Market Surveys International Limited..



    Metro-bus is MSI quarterly omnibus survey with annual sample size of 20,000 (5,000 per quarter). It is a cost effective means of collecting data since cost of interviewing and analysis is burnt by the numerous subscribers.


    Social Research

    Social research is the scientific study of society. It means the systematic investigation of behaviour, needs, attitudes, beliefs, trends, rules...