Metro-bus is MSI quarterly omnibus survey with annual sample size of 20,000 (5,000 per quarter). It is a cost effective means of collecting data since cost of interviewing and analysis is burnt by the numerous subscribers.
Metro-bus focuses on the general population from 18 years and above across all socio-economic classes. It is a Pan-Nigerian study covering 18 states that are carefully selected across the six geographical regions. Fieldwork covers both urban, sub-urb and rural. The questionnaires are fielded between the second and third month of every quarter and reports/data are made available to the clients at the beginning of the proceeding quarter.
Metro-bus provides a robust data that cut across different products categories. It offers current and potential clients the opportunity to insert specific questions into the metro-bus measuring instrument